Cookies Policy

 Effective Date: March 13, 2025

At The Walker Advisor, we use cookies and similar tracking technologies to enhance your browsing experience, optimize website functionality, analyze performance, and deliver personalized content. Cookies are essential for providing a seamless user experience, ensuring website security, and supporting relevant advertising efforts. This Cookies Policy explains what cookies are, the types of cookies we use, how they benefit users, and how you can manage or disable them based on your preferences. By continuing to browse our website, you consent to our use of cookies as outlined in this policy. However, you have full control over their usage and can modify your settings at any time.

What Are Cookies?

Cookies are small text files that are stored on your device—whether it’s a computer, tablet, or smartphone—when you visit a website. These files contain data that helps websites recognize returning visitors, remember their preferences, and improve overall functionality. Cookies allow for smoother navigation, improved security, and a personalized user experience. Some cookies are necessary for the website to function properly, while others serve purposes like analytics, targeted advertising, and user engagement tracking.

Cookies can either be first-party cookies, which are set directly by The Walker Advisor, or third-party cookies, which are placed by external services integrated into our website. Third-party cookies typically come from analytics providers, advertisers, and social media platforms.

Types of Cookies We Use

We utilize different types of cookies, each serving a specific function to improve website performance and user experience. Below are the primary categories of cookies used on The Walker Advisor:

• Essential Cookies: 

These cookies are strictly necessary for the website to function. They enable basic operations such as page navigation, user authentication, and secure transactions. Without these cookies, certain site features may not be available. Essential cookies do not collect personal data and cannot be disabled.

• Performance & Analytics Cookies: 

These cookies collect information about how visitors interact with our website, including page visits, time spent on pages, bounce rates, and click-through patterns. We use tools such as Google Analytics to analyze traffic trends, detect technical issues, and continuously improve site performance. The data collected by these cookies is anonymized and used strictly for statistical analysis.

• Functional Cookies: 

These cookies enhance usability by remembering user preferences and settings. They store details such as language preferences, login information, and previously viewed products. This helps us offer a personalized experience without requiring users to re-enter details each time they visit.

• Advertising & Targeting Cookies: 

These cookies track user behavior across different websites to deliver targeted advertisements based on browsing interests. They help prevent repetitive ads and ensure that promotions shown to users are relevant. We use Google Ads, Facebook Pixel, and affiliate tracking cookies for marketing purposes. These cookies may also help measure the effectiveness of ad campaigns.

• Session Cookies vs. Persistent Cookies:
  
  

  • Session Cookies: These cookies are temporary and expire once the user closes their browser. They help websites recognize users as they navigate between pages during a single browsing session.
  • Persistent Cookies: These cookies remain on the user’s device for a set period, even after the browser is closed. They store login credentials, shopping cart data, and other preferences to ensure a consistent user experience.

How We Use Cookies

The use of cookies on The Walker Advisor provides numerous benefits, including:

• Enhancing website security and functionality – Essential cookies help protect user data, prevent fraud, and maintain secure logins.
• Providing a personalized browsing experience – Functional cookies store language preferences, search history, and past interactions to tailor content for individual users.
• Analyzing and improving website performance – Performance cookies enable us to track user engagement, identify technical problems, and optimize our platform accordingly.
• Delivering relevant advertising and product recommendations – Targeting cookies allow us to display personalized ads and promotional offers based on browsing history.
• Preventing repetitive ads – Advertising cookies ensure that users do not see the same advertisement multiple times.
• Optimizing customer support interactions – Cookies help recognize returning users and retrieve previous support requests for a more efficient assistance process.

Third-Party Cookies & Tracking Technologies

We integrate trusted third-party services to enhance functionality, marketing, and analytics. These services may place their cookies on your device. Some of the third-party tools we use include:

• Google Analytics – Helps track website traffic, user behavior, and engagement patterns to improve performance.
• Facebook Pixel – Allows us to run targeted ad campaigns and measure their effectiveness.
• Affiliate Tracking Cookies – Used by partners like Amazon Associates to track purchases made through affiliate links and credit commissions accordingly.
• Email Marketing Platforms – Services like Mailchimp may use tracking cookies to monitor newsletter engagement and improve email campaign effectiveness.

These third-party services collect anonymized data and do not receive personally identifiable information unless explicitly provided by the user.

How to Manage & Disable Cookies

Users have full control over cookie preferences and can adjust settings through various methods:

• Browser Settings: Most web browsers allow users to block, delete, or manage cookies. This can be done in the browser’s privacy settings section.
• Privacy Tools: Users can opt out of certain tracking technologies through third-party privacy tools, such as:
  • Google Opt-Out Tool – Prevents Google Analytics from tracking user activity.
  • AdChoices – Provides options to opt out of targeted advertising.
• Website Privacy Manager: The Walker Advisor provides a cookie consent banner where users can manage cookie preferences and disable non-essential tracking.

Your Rights & Data Protection Compliance

We are committed to protecting user privacy and ensuring compliance with global data protection regulations, including:

• General Data Protection Regulation (GDPR) – Users in the European Economic Area (EEA) have the right to:
  
  
  • Request access to personal data collected through cookies.
  • Request data deletion or restriction of tracking.
  • Withdraw consent at any time.
• California Consumer Privacy Act (CCPA) – California residents can:
  
  
  • Opt out of data collection and targeted advertising.
  • Request information on how their data is used.
  • Request deletion of collected data (subject to legal exceptions).

Users can contact us to exercise these rights and make privacy-related requests.

Changes to This Cookies Policy

We may update this policy periodically to reflect changes in cookie usage, technology, or legal requirements. Any modifications will be posted with a revised effective date. We encourage users to review this policy regularly to stay informed about how cookies are used.